ONE Championship (ONE) today announced an exclusive global partnership with Theta Network (THETA), an industry-leading blockchain platform, to launch ONE’s first-ever non-fungible token (NFT) marketplace featuring collectibles that celebrate ONE’s superstar athletes and their most memorable moments.
ONE Championship ranks among the world’s top 10 sports media properties for viewership and engagement and has a cumulative reach of over 400 million fans, according to Nielsen.
ONE produces and distributes world-class events across more than 150 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts including MMA, Muay Thai, and kickboxing.
Fans interested in participating in the first-ever “Drop” of limited edition ONE NFT packs can pre-register at ONE.ThetaDrop.com. The official launch of the marketplace will be announced at a later date.
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Top-ranked NFT owners will get to own a piece of ONE history and receive exclusive access to real-world benefits such as backstage passes, ringside seats, and other personalized fan experiences.
Chatri Sityodtong, Founder and CEO of Group ONE, stated: “Our exclusive NFT partnership with Theta Network is part of our long-term vision that fan engagement and commerce around our World Champions — and ONE’s commitment to heroes, values, and stories — will transform live sports entertainment.”
“Theta was the best choice of blockchain platforms to build this vision. We look forward to launching ONE NFTs on the Theta blockchain platform, starting with our pre-registration process,” he added.
Mitch Liu, Co-Founder and CEO of Theta Labs, said in this regard: “We’re thrilled to welcome ONE Championship to the Theta Network and see a big opportunity to mainstream NFTs powered by Theta to millions of global ONE users.”
ONE Championship’s NFT partnership expands on Theta Network’s strategy of combining live entertainment with digital collectibles NFTs. Theta launched with the World Poker Tour (WPT) in April and recently announced an exclusive partnership with Katy Perry in conjunction with her new 2022 Las Vegas residency.
The partnership is yet another milestone for Theta Labs, the team behind Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next-generation decentralized live streaming platform.
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