Envision is a new platform for buying and selling stock media content. They aim to put an end to losing rights and the fees that centralized content solutions have been imposing on content creators for a long time.
From now on creators and consumers have a direct peer to peer connection. They will be able to set the desired prices with truly no interference. On the Creators Portal, videographers and photographers can upload directly into the Content Marketplace.
Envision Empowers Creatives
Stock media comes in many forms. It can be videos, visual effects, still images, and much more. Most of it has been created with a wide audience in mind, so it´s the consumer who is going to give it a meaning.
The broad possibilities of stock media being purchased can appeal to many different markets. It could include publications, marketing PR campaigns, or even Hollywood, Pixar, Dreamworks or Disney´s film operations.
Up until now, content creators were forced to resign a large amount of the final price of their work.
A survey demonstrated that the amount centralized platforms took sometimes grew up to a stunning 80%. Envision´s goal is to break this unfair and expensive system, and replace it for a ¨P2P everybody happy¨ system.
Just by eliminating the need for inconvenient ownership contracts and paperwork, and replacing them for Smart Contracts, the transactions get executed clean and fast – and for a lot less money.
Unlike any other classic Stock Media platform, the Envision P2P Exchange for stock content for (VIS) ERC-20 tokens, keeps a digital record and proof of authenticity on the blockchain platform, handling legit ownership automatically.
Every piece of content is attached to a Non-Fungible Token (NFT).
This system will provide an indisputable right of ownership validated on the network community.
This NFT feature gives the content creator the options of selling the complete ownership rights, single rights to one of many, or rights to one in a limited collection.
Envision’s Milestones So Far
Let’s look at the history of Envision, and its founders and their achievements.
Tom Iffla and Andre Lissiman founded Envision, using the concepts of Stock Media from their mutual creative arts background.
The intention was to introduce a fairer business model where creators, or peers, can buy and sell to one another without those stratospheric fees.
Among the most outstanding achievements of Envision are:
- Token generation; 250k USD raised via seed and private sales
- A contractual partnership with LCX (first legally issued offerings by an official regulator). Envision is only the second project in the world to carry out a legal and managed token sale with government backing
- 5,000,000 – 7,000,000 USD public sale campaign, in conjunction with LSX
- 30K Telegram and Twitter followers
It is worth taking a quick glance at the biographies of each member of the team, as individually they´ve added specific and valuable contributions to the concept of a fully liberated digital financial space.
Miles Bradley, Co–founder and CFO of Envision, majored in finance and economics, and brought his knowledge of distributed ledger technology to the table.
Thomas Iffla, Co–Founder and COO, graduated in Communications Media and had a strong interest in developing technologies and stock media –crucial to Envisions vision-.
Andre Lissiman, Co–Founder and Head of Creative, used his background in film, design, advertising and animation to rethink the way peer to peer contact takes place.
Jack Viner, CTO, has over twenty years experience in developing e-commerce systems, and has helped set up and encourage 100 start ups.
Dave Robertson, Senior Software Developer, likewise has over twenty years experience in coming up with digital solutions, and full stack development.
Theo Sapoutzis, Adam Ridgeway and Monty Metzger, have some fifty years of experience between them all at high executive levels.
The financial backers of Envision features a group of dedicated investors, and it attracted capital from around 90 individuals, who are ideologically sympathetic to the aims of the project.
This also helped to increase token spread and avoided a rush for tokens, had they been released through the normal financial institutions.
Envision´s business model is that of an efficient artist and creator led market for stock content.
Content creators can regulate their own fees, and are not charged a commission fee. Rewards are given for uploads and downloads of artists and creators and, crucially, these keep ownership of content copyright.
What do consumers get?
Well , high quality content from original artists and creators , with no paperwork thanks to the NFT Smart Contracts, reduced prices, and no subscriptions.
Customer Segments , Relationships and Channels
Many different kinds of creators can take advantage of Envision’s platform.
- Token buyers
- Marketing and PR channels
- Content creators
The founders of the project will initiate a user base and content database. Consumers will be reached through non crypto channels like Facebook and Instagram. But, of course, the key channel for clients will be the Envision platform.
Some of the key activities this company aims to accomplish successfully are: software development, marketing activities and team building. Its resources include: IP, customer base, government relationships, team and physical locations and equipment.
Finally the cost structure consists of: marketing and relationship building, software development, physical locations, assets, maintenance, employee salaries, insurance, permits and certifications.
Envision´s developer teams trusts that this commission-free system will attract content creators and consumers. It can also gain from its token, which is likely to rise in value as the platform grows.
The VIS Token
VIS is the native ERC20 utility token, to be used exclusively on the Envision ecosystem. Staking rewards and exchange for content rights will be traded in VIS. Utility development and market capitalization will be achieved by the increase of usage.
VIS token sale´s facilitator and $VIS issuer is LCX.
There are in fact, not one, but three VIS features that will reward long term investors, with total organic price appreciation.
First, 0.2% of all VIS transactions are burnt in order to keep inflation at bay.
Secondly, 0.5% of all VIS transactions go to a locked liquidity pool, dropping circulating supply, and rising liquidity as adoption grows.
Thirdly, the total of VIS tokens are minted with a fixed maximum supply.
Content Creators and Consumers All Win
Content creators can link their Metamask/Trust wallet to the Envision Stock platform, just like with any other NFT marketplace. A team will then approve the quality, and upload it on the platform.
Consumers can connect their Metamask/Trust wallet to search on the Envision stock platform, select, add it to the checkout, and pay in VIS.
Then the item is minted into an NFT (proof of ownership) via the wallet contract, and sent by email in high resolution.
Envision´s own FIAT money project is on its way too.
In order to shelter from market volatility, creators set their price in U$, therefore the price displayed in VIS will fluctuate according to the market adjustments.
Envision´s near term plans for 2022 include public sale via launchpad and listing on DEX. Enviosonstock.io back-end development, and beta testing and launching.
Envisionswap.io is also getting closer to launch. A FIAT onramp integrated with envisionstock.io, and increased traffic while upgrading the platforms are also in the works for this year.
Getty, which is a direct competitor, is more expensive, though its quality standards are similar. Shutterstock and iStock are known for being cheap, but with a poor quality standard.
Stocksy, on the other hand, offers similar features, but doesn´t allow the creators to set their prices.
Positive for Creators
Envision allows content creators to cut deals faster and cheaper. It gives creatives the power of setting the price, and the terms.
As more people look to make the most they can from their content, this platform is sure to attract a loyal following of both content creators, and consumers.